Happy Trails Snacks

I was hired to create a complete branding and marketing package for this incredible-tasting snack made in upstate New York.

My goal was to design a brand identity that resonated with the outdoor and nature-loving DNA of the company and its customers. After this objective was achieved, I developed the website, packaging, and marketing materials for their new brand.

Unfortunately, Happy Trails had to shut down in 2021 due to the challenges associated with the pandemic.